Fatema M, Azad MAK, Masum AKM. Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd. Asian bus. rev. [Internet]. 2013 Mar. 31 [cited 2025 Jul. 4];2(1):42-6. Available from: https://www.abc.us.org/ojs/index.php/abr/article/view/121